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CTV + Mobile Ads: The Ultimate Hybrid Strategy Driving iGaming Growth in 2026
The landscape of iGaming marketing is evolving faster than ever. Players no longer discover apps exclusively on social media or search—they interact across multiple screens, creating
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Programmatic Buying for Casino Brands: What’s Working Now in 2026
The iGaming industry is evolving at lightning speed. Traditional advertising methods like social media and display banners are no longer enough to capture high-value players. Enter programmatic buying — the automated, data-driven approach to buying digital ads that is revolutionizing casino marketing.
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Event Optimization Secrets: Optimizing Casino Campaigns for Deposits, Not Just Installs
In the world of iGaming, app installs are no longer the ultimate measure of success. While Cost-Per-Install (CPI) campaigns were the go-to metric a few years ago, the modern casino advertiser’s focus has shifted to true player value. That means optimizing campaigns for First-Time Deposits (FTD), Return on Ad Spend (ROAS), and Lifetime Value (LTV) rather than just install volume.
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Cross-Promotion Strategies for Multi-Brand Casino Companies: Retargeting Players Across Apps
In the fiercely competitive iGaming market, multi-brand casino operators are leveraging the power of cross-promotion to maximize revenue, retain players, and reduce acquisition costs. Operators often own multiple apps across casino, sportsbook, poker, and slots, creating a unique ecosystem where one user can be guided to multiple experiences.
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Explore how we've helped organizations across industries achieve their most ambitious goals.
Fanatics Casino & Sports
1orbit delivered strong user quality with consistent event performance for Fanatics. The traffic scaled smoothly while maintaining clean attribution and solid post-install engagement across both casino and sportsbook verticals.
Caesars Sports & Casino
Working with 1orbit helped us acquire high-intent users at scale. Their focus on optimization and fraud control ensured stable performance and reliable CPA delivery across our sportsbook and casino campaigns.
Betfred
1orbit proved to be a dependable acquisition partner for Betfred. The team delivered premium traffic with strong conversion rates while keeping fraud levels well within acceptable benchmarks.
Neo Bet
The 1orbit team demonstrated excellent control over traffic quality for Neo Bet maximizing FTDs and ensuring low fraud for a clean and smooth optimization from launch through scale.
888 Casino & Poker
1orbit’s traffic quality and campaign transparency stood out. We saw consistent results across both casino and poker campaigns, backed by strong quality traffic with less fraud and proactive optimization.
Underdog
1orbit helped us reach a highly relevant sports-focused audience. Their data-driven approach resulted in efficient acquisition and strong early user activity.
Parimatch
The partnership with 1orbit delivered scalable performance with controlled fraud and stable CPA. Their ability to adapt quickly to optimization needs made a real impact on campaign efficiency.
Betinia
1orbit supported our growth with high-quality traffic and reliable delivery across multiple markets. Campaigns maintained strong conversion quality with minimal noise.
William Hill
1orbit consistently provided premium mobile traffic aligned with our quality benchmarks. Their fraud management and optimization capabilities helped sustain long-term campaign performance.
BetWinner
1orbit delivered efficient user acquisition with a strong balance of scale and quality. Campaign performance remained stable, with clean attribution and dependable results.